The fact is that you receive thousands of advertisements every day.
The question is – how many of these can you clearly remember?
Obviously, due to the overloaded information space on the Internet, advertising is less likely to grab your attention and fix the message in your mind.
At the same time, sociological studies claim that three-quarters of the people surveyed note significantly greater visibility and attractiveness of outdoor advertising.
What is outdoor advertising?
Outdoor advertising is a marketing strategy tool, an element of ATL advertising, aimed at consumers who are literally outside their homes. But it’s not just that advertising, literally placed in the open air. Outdoor advertising should also rightly be considered advertising in shopping centers, on building envelopes, at metro stations, petrol, and gas stations, and in other public places. The main means of outdoor advertising is the image of a large area. The main location is chosen for the space of a long and mass stay of the public. The main advantage is considered to be its “inseparability”.
What types of outdoor advertising do we use?
Today we will consider the main options for outdoor advertising offered by Antares as an element of marketing strategies that are under our management, and as a means for the customer to independently promote their message.
- Static advertising structures
- Pillars
- Advertising on commercial premises
- Outdoor compact media and outdoor furniture
The choice of a particular medium may depend on several factors, including budget, location, and target audience.
- Static advertising designs
First, billboards or advertising facilities.
Billboards immediately come to mind when it comes to outdoor advertising, and for good reason. They are huge, they are everywhere, and advertising with them is known to get results. The cost of renting billboards varies greatly depending on the size, location, and neighboring organizations, so it is highly desirable to strictly control the effectiveness of a particular medium.
You will find this type of advertising surface on major city highways, street intersections, recreational areas, and tourist attractions. For each billboard, an individual profile has been compiled, containing, in addition to coordinates, information about nearby establishments and points of interest. The information is regularly monitored and updated.
You can get creative with the design of your promotional message, or leave it to our design team. The right visual can give many times more efficiency.
Secondly, it is banner outdoor advertising.
The main type of advertising banner that we propose to consider is a banner, a small cantilever shield on a pole.
Thirdly, outdoor advertising on fencing shields, building grids, and on the surfaces of objects of stable territorial location – the walls of buildings. This requires many requirements to be agreed upon and met, but the visibility and impact of such advertising outweigh the complexity of the task.
- Stands
One of the most inexpensive, most common, and most effective ways to place outdoor advertising. If you’re looking for foot traffic, a simple outdoor sign is a way to go, especially if you put some effort into its design. A stand made by us and, if you wish, decorated by us, can attract significant local traffic near your business.
This option of outdoor advertising works especially effectively in tandem with the second type of the same type of media – a signboard and a well-designed showcase. You can do it with your own hands by painting directly on the window of your store. 100% Guaranteed – People on your daily itinerary will glimpse and remember your business. We are always ready to help with professional design and typography.
- Advertising on commercial premises
When it comes to the best balance of outdoor advertising spending, a banner is far from the only way to grab attention outside of your business or event.
Whether you’re promoting a product, a lifestyle, or all of the above, point-of-sale advertising can be a great way to go. When a person enters the trading space, he is initially set up to read visual and textual information, and at this moment excellent opportunities open up to show what we need.
Ways to advertise in retail outlets may include:
Showcases
Displays
Package design
Hanging signboard, etc.
This type of advertising is especially inexpensive if you use your own space, while also being one of the most competitive.
- Outdoor compact media and outdoor furniture
In busy areas where outdoor advertising space is in high demand, a billboard is not the only way to grab attention. Outdoor furniture is a logical choice in outdoor marketing. Large area, low price, placement in crowded places, a good opportunity for creativity – what else do you need? Advertising on benches, an up-to-date and already familiar version of outdoor advertising that benefits the city – advertising benches become part of the infrastructure that is on a private balance. In addition, this is one of the types of advertising that does not irritate residents at all.
Outdoor advertising in a compact format and the appropriate combination of cost-effectiveness should be entirely attributed to the placement of advertising on bicycles. Often this is the only way to place an advertising message in the right place for a long time. Surprisingly, this method showed the greatest effectiveness in winter, when it is already rare to meet a cyclist. For this purpose, of course, it is best to use a specially prepared bicycle.
In this review, we wanted to show the bulk of the endless possibilities. This requires some effort, desire, a creative team, and, of course, certain means, but if you understand the goal and know how to see the right path, your advertising will have a long-term impact on the brand and its recognition.
Need an outdoor advertising concept? Design? Constructive and its production? Coordination with the relevant authorities? Try our experience.
Call us!