PUBLIC WORK

Cooperation with advertising agencies, media operators, non-governmental organizations protecting the rights and interests of consumers.
Co-founder of the Armenian Advertising Council.
Member of the Association of Producers and Consumers of Packaging Production and Polygraphists.
Member of the Armenian Association of Publishers.
Member of the Armenian Public Relations Association (APRA).
Representative of the Kiev International Advertising Festival in Armenia (KIAF).
Representative of the Minsk International Advertising Festival “Beliy Kvadrat” in Armenia.
Partner of the “Golden Drum” International Advertising Festival in Armenia.

The Emotional Impact of Holding a Printed Object
23 Jun 2026

In an increasingly digital world, where information is consumed through screens and communication often happens with a tap or swipe, printed materials continue to hold a unique and powerful place […]
Why Luxury Brands Still Invest Heavily in Print
22 Jun 2026

In an age dominated by digital advertising, social media campaigns, influencer partnerships, and AI-powered marketing, it might seem surprising that luxury brands continue to dedicate substantial portions of their marketing […]
How Print Influences Purchasing Decisions at the Point of Sale
19 Jun 2026

In an era dominated by digital advertising, social media campaigns, and online shopping, it is easy to assume that printed materials have lost their influence. Yet the reality is quite […]
The Science Behind Why We Remember Printed Information Better
18 Jun 2026

In a world where screens dominate nearly every aspect of our lives, from education and work to entertainment and communication, printed materials continue to hold a unique place. Despite the […]