PUBLIC WORK

Cooperation with advertising agencies, media operators, non-governmental organizations protecting the rights and interests of consumers.
Co-founder of the Armenian Advertising Council.
Member of the Association of Producers and Consumers of Packaging Production and Polygraphists.
Member of the Armenian Association of Publishers.
Member of the Armenian Public Relations Association (APRA).
Representative of the Kiev International Advertising Festival in Armenia (KIAF).
Representative of the Minsk International Advertising Festival “Beliy Kvadrat” in Armenia.
Partner of the “Golden Drum” International Advertising Festival in Armenia.

Plotting with Data: What Kindle Heatmaps Teach Us About Reader Attention
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For centuries, the art of narrative pacing was governed purely by instinct, trial, and editorial intuition. Authors labored over chapter lengths, cliffhangers, and plot twists, gauging their success through the […]
The Anomaly Report: Analyzing Books That Succeeded Against Every Industry Rule
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Every corner of publishing relies on safety rails. Literary agents preach strict word-count limits for debut authors. Marketers swear by identifiable genre tropes, easily searchable sub-categories, and three-act structures. Editors […]
How Educational Publishing Is Evolving: From Traditional Textbooks to Interactive Learning Ecosystems
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Educational publishing has always played a central role in shaping how knowledge is shared, how students learn, and how teachers organize the educational process. For centuries, printed textbooks, workbooks, and […]
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In an increasingly digital world, where children encounter screens from their earliest years, the importance of printed materials in early childhood education remains a topic of significant discussion. Tablets, interactive […]