News

In the digital age, the printing industry continues to evolve,
offering innovative solutions for businesses. Let’s explore the key
trends shaping the future of printing and opening new opportunities
for companies.

1. Personalization and Variable Data Printing

Modern technologies allow for the creation of individualized print
materials on an industrial scale. This increases the effectiveness of
marketing campaigns and enhances customer engagement.

Applications: […]

Introduction

Print advertising remains an important component of marketing
campaigns, despite the rapid development of digital technologies.
Newspapers, magazines, flyers, brochures, banners, and billboards
continue to be effective tools for attracting audience attention. In
some countries, such as Armenia, print advertising retains special
significance due to cultural and historical factors, as well as local
market characteristics.

History and Evolution of Print Advertising

The history […]

Modern Packaging: A Comprehensive Analysis of Trends, Innovations, and Impact

Introduction

Packaging in the 21st century has evolved from a simple means of product protection to a multifunctional tool playing a key role in marketing, logistics, and sustainable development. According to a Smithers study, the global packaging market was valued at $917 billion in 2020 and is […]

Modern Printing and Its Impact on the Economy: An In-Depth Analysis

Technological Advancements

1.1 Digital Printing

Digital printing has revolutionized the printing industry, offering several advantages:

Speed: On-demand printing has reduced order fulfillment time from days to hours.

Cost-effectiveness for small runs: Elimination of the need for printing plates has made even single-copy runs economically viable.

Personalization: Each print can be […]

My long awaited second literary translation is out!

Charlie and the Great Glass Elevator is the second book of Dahl’s Charlie series. A crazy adventure into space, spiced up with Dahl’s typical gobblefunks, verses and political satire. Had a lot of fun translating it!

My special thanks goes to my editor Nune Torosyan for believing in me […]