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Nobel Laureate and Revolutionary of Behavioral Economics

Richard Thaler, who won the Nobel Prize in Economics in 2017,
revolutionized economic science by combining psychology and economics.
His main achievement is proving that people make economic decisions
irrationally, contrary to the assumptions of classical economics.

Scientific Breakthrough

Founder of behavioral economics
Creator of nudge theory
Researcher of cognitive biases in economic behavior
Consultant to governments […]

We are proud to present the first revised Armenian edition of “The
Godfather,” published by Antares Publishing House in 2019 (ISBN
978-9939-76-375-0). This groundbreaking edition not only refreshes the
translation but enriches it with new interpretations and supplementary
materials.

What Makes This Edition Special

New Content Features

Completely revised and updated translation
Previously unpublished author’s notes
Historical context analysis
Additional chapters and commentary
Expanded cultural references

Editorial […]

Business Literature Classic Now in Armenian

“The Innovator’s Dilemma” by Clayton M. Christensen, published by
Antares Publishing House in Armenian in 2023, is a fundamental work on
how new technologies can lead to the downfall of even the most
successful companies. This book, which has changed our understanding
of innovation and corporate success, is now available to Armenian
readers.

About the Book […]

The Triumph of Economic Thought

In 2024, Daron Acemoglu and James Robinson were awarded the Nobel
Prize in Economics for their revolutionary contribution to
understanding the role of institutions in economic development. Their
research revealed the root causes of success and failure of different
nations, which is reflected in their famous book “Why Nations Fail.”

Nobel Recognition

Prize awarded for studying the […]

The Era of Digital Roll-to-Roll Printing

In today’s world, where speed and quality have become inseparable
concepts, digital roll-to-roll printing opens new horizons for
business. Technology that once seemed like science fiction has become
reality thanks to the innovative Xeikon 8500 equipment.

Xeikon 8500: Technological Excellence

Imagine a machine capable of turning your idea into a finished product
in minutes. The Xeikon […]

Personal Approach to Packaging with Xeikon 8500

In a world where every brand strives to stand out, digital printing
becomes the key to uniqueness. The Xeikon 8500 equipment opens a new
era in packaging production, where each piece can tell its own story.

Solutions for Every Occasion

Exhibition Samples

Exclusive packaging solutions for product presentation
Various design options for testing
High-quality printing from […]

Imagine an Egyptian scribe bending over papyrus. In his hands is a
reed stylus, the first writing tool created by humans. Who could have
thought then that the journey of writing instruments would lead to
modern works of art from Senator?

History of Writing Instruments

Ancient Times:

Reed styluses
Sharpened bones
Clay styluses
Wax tablets

Middle Ages:

Quill pens
Inkwells
Penknives
Sand driers

The Pen Revolution

The 19th century brought revolutionary […]

In a world where every shade has meaning and every detail creates a
unique image, printing technologies continue to amaze and inspire.
Let’s embark on a fascinating journey through the history of printing,
where tradition meets innovation.

The Color Revolution: The Pantone System

The history of precise color reproduction began with the revolutionary
Pantone system. In 1963, Lawrence Herbert created something […]

We all know that reading is beneficial. But what actually happens in
our brain when we read? Let’s examine how reading affects children and
adults, and why it’s so important for mental development.

What happens to a child’s brain when they read?

Brain as a Growing City Imagine a child’s brain as a growing city.
Each book read represents new […]

The sun slowly rises over an ancient city. In the silence of a
scriptorium, a monk carefully draws letters on parchment. Each stroke
is a bridge through centuries, each word a particle of eternity…

Prehistory: The Birth of Writing

Imagine Mesopotamia, where the first writings were born on clay
tablets. Each sign an attempt to preserve thought, to pass knowledge
to […]