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About antares2015

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So far antares2015 has created 928 blog entries.
22 12, 2025
  • audio -

Short-Form Audio as Editorial Content

In an era defined by speed, multitasking, and fragmented attention, editorial formats are undergoing a profound transformation. Text is no longer the sole—or even primary—carrier of meaning. Video has already reshaped storytelling, but another medium is quietly and steadily redefining how audiences consume ideas, opinions, and narratives: short-form audio.

From podcast snippets and audio columns to […]

20 12, 2025
  • brit

Publishing for Cultural Institutions: Museums, Theaters, and Biennales

In an age of constant information flow, cultural institutions are no longer defined solely by their physical spaces. Museums, theaters, and biennales now exist as hybrid entities—simultaneously architectural, experiential, and editorial. What they publish, how they publish it, and why they do so has become as important as the exhibitions they curate or the performances […]

18 12, 2025
  • editor

Editorial Ethics in Sponsored Content: Where Integrity Meets Influence

In today’s media landscape, sponsored content has become not just common, but essential. As traditional advertising revenues decline and audiences fragment across platforms, brands and publishers increasingly rely on native advertising, branded storytelling, and partnerships to sustain quality journalism and creative output. Sponsored content—when done well—can inform, inspire, and even educate audiences while supporting the […]

18 12, 2025
  • genz

Publishing Across Generations: How Gen Z Reads Differently

For centuries, the act of reading has been one of humanity’s most stable cultural practices. From handwritten manuscripts to printed books, from newspapers to e-readers, formats have evolved—but the underlying assumption remained the same: reading is linear, immersive, and time-consuming. Today, that assumption is being fundamentally challenged. As Generation Z—those born roughly between the mid-1990s […]

16 12, 2025
  • list-of-book-genres

Why Some Genres Explode Overnight

In the cultural marketplace, trends rarely move in straight lines. One moment a genre is niche, known only to a dedicated community of insiders; the next, it is everywhere—dominating streaming platforms, bookstores, social media feeds, festival lineups, and everyday conversations. What appears to be an “overnight success” is often the result of complex, overlapping forces […]

15 12, 2025
  • mobile-phones-usage

Publishing Across Screens: Optimizing Content for Mobile-First Users

In today’s digital ecosystem, publishing no longer happens on a single canvas. Articles, interviews, reports, catalogues, and even long-form cultural essays travel across a constellation of screens—smartphones, tablets, laptops, desktops, and increasingly, wearable and embedded devices. Among these, one screen dominates both attention and behavior: the mobile phone.

Mobile-first publishing is no longer a trend; it […]

12 12, 2025
  • archives

Publishing Archives: Digitizing Decades of Heritage Collections

In the last decade, an extraordinary shift has taken place at the intersection of culture, technology, and publishing. Archives—once tucked away in climate-controlled rooms, guarded by preservation specialists, and accessible only to a narrow audience—are experiencing a renaissance. What was once locked behind physical barriers is now emerging into public view through an unprecedented wave […]

11 12, 2025
  • event-management

The Editorial Side of Event Management: Programs, Guides, and Catalogues

When people think about event management, they often imagine logistics, staging, lighting, guest registration, or hospitality. Yet behind every successful conference, cultural festival, product launch, or exhibition lies another, equally critical dimension—editorial work. Programs, guides, and catalogues shape how audiences perceive the event, understand its content, navigate its offerings, and remember it long after the […]

11 12, 2025
  • publ

Why Universities Are Launching Their Own Publishing Arms

Universities have always been engines of knowledge creation. For centuries, they have been places where research is conducted, ideas are debated, and new understandings of the world are shaped. But in recent years, a fascinating shift has been taking place: an increasing number of universities are launching their own publishing arms—digital presses, scholarly imprints, open-access […]

10 12, 2025
  • publishing-translation

Publishing for Niche Communities: Microgenres, Microaudiences, Megaimpact

For decades, the publishing industry operated on a simple, almost universal logic: broad audiences meant bigger opportunities. Publishers invested in books that could appeal to everyone—or at least to a significant mainstream demographic. Yet the digital age has quietly rewritten this formula. Today, some of the most influential cultural movements, bestselling authors, and innovative formats […]