Nobel Laureate and Revolutionary of Behavioral Economics

Richard Thaler, who won the Nobel Prize in Economics in 2017,
revolutionized economic science by combining psychology and economics.
His main achievement is proving that people make economic decisions
irrationally, contrary to the assumptions of classical economics.

Scientific Breakthrough

Founder of behavioral economics
Creator of nudge theory
Researcher of cognitive biases in economic behavior
Consultant to governments and corporations worldwide

“Misbehaving” – The Story of Economic Revolution

Published in Armenian by Antares Publishing House in 2021 (470 pages),
this book presents a fascinating journey through the history of
behavioral economics’ creation.

Features of the Armenian Edition

Professional translation by Nune Gabrielyan
Scientific editor: Vahagn Khachatryan
Foreword to Armenian edition: Arsen Ghazaryan, President of the Union
of Manufacturers and Businessmen of Armenia
High-quality printing and production

Why This Book Matters

For Business

Understanding real consumer behavior
Effective marketing tools
Decision-making strategies
Risk management

For Public Administration

Developing effective economic policies
Improving social programs
Optimizing public services
Enhancing citizen communication

For Individuals

Improving financial decisions
Understanding personal behavioral patterns
Protection from manipulation
Developing critical thinking

Structure and Content

Key Themes

History of behavioral economics
Cognitive biases in decision making
Market efficiency and human irrationality
Practical applications of behavioral economics

Practical Applications

Real-world case studies
Research and experiments
Implementation recommendations
Analysis tools

Who This Book Is For

Professional Audience

Economists and financiers
Marketers and managers
Government officials
Researchers and academics

General Audience

Entrepreneurs
Investors
Students
Anyone interested in economics and psychology

Unique Features of the Publication

Academic Value

Fundamental work by a Nobel laureate
Revolutionary ideas in accessible form
Rich research material
Practical theory application

Publishing Merits

Quality translation
Scientific editing
Supplementary materials
Convenient format

Conclusion

Richard Thaler’s “Misbehaving” published by Antares is not just a
book; it’s a guide to a revolutionary field of economics written by
its creator. The Armenian edition makes these crucial ideas accessible
to the local audience, contributing to the development of economic
thought in the country.